{"id":1936,"date":"2021-01-12T04:16:57","date_gmt":"2021-01-12T04:16:57","guid":{"rendered":"https:\/\/growthrive.net\/network\/?p=1936"},"modified":"2021-01-12T04:23:52","modified_gmt":"2021-01-12T04:23:52","slug":"ppc-journey-1-how-i-started","status":"publish","type":"post","link":"https:\/\/growthrive.net\/network\/ppc-journey-1-how-i-started\/","title":{"rendered":"PPC Journey #1: How I started."},"content":{"rendered":"\n<p>There have been years since I wanted to do this, but I didn&#8217;t have a really solid product. I was constantly working on customer projects and other personal projects that didn&#8217;t thrive correctly since I wasn&#8217;t aware of any laws for different activities.<\/p>\n\n\n\n<p>For example, I created Linkedin Marketer PRO and I got a cease and desist and banned from Linkedin for using the name on one of my products. Besides the data scraping was forgiven that year and I had to deactivate many features from the system, things that got sales down and existing customers mad.<\/p>\n\n\n\n<p>Years have passed and since Hi-Q won the lawsuit, laws changed and now it&#8217;s allowed, but my main project went to hell thanks to people in suits that don&#8217;t know how the internet and technology works.<br>People that make laws on technology fields should know how to code and electronics, otherwise they are noncapable. Period.<\/p>\n\n\n\n<p><strong>THE PROCESS:<\/strong><\/p>\n\n\n\n<p>1.- I created a prototype and worked on it, creating a product which developed in many features that any customer can adapt to their needs.<\/p>\n\n\n\n<p>2.- Created a very simplistic landing page with self-made copywriting that I currently do not dominate. But I have it and it works.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"564\" src=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-1024x564.png\" alt=\"\" class=\"wp-image-1942\" srcset=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-1024x564.png 1024w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-300x165.png 300w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-768x423.png 768w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-800x441.png 800w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7-400x220.png 400w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-7.png 1241w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>So I might be able to improve by paying a good sales copywriter to test conversions.<\/figcaption><\/figure>\n\n\n\n<p>3.- Adding Google Analytics and Yandex Metrica to get good insights of what is going on the website, clicks, bounce rate, time they spend reading pages, user behavior and more.<\/p>\n\n\n\n<p>3.- Set up membership and licensing system for a SaaS or recurring digital or real product, that&#8217;s a whole new process that requires using the different infrastructure. (I will release my infrastructure in another article)<\/p>\n\n\n\n<p>4.- Setting up Google and Bing Ads campaigns and just use the punch I&#8217;ve been using so far. And tested after spending a few bugs on them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-5.png\"><img decoding=\"async\" loading=\"lazy\" width=\"734\" height=\"459\" src=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-5.png\" alt=\"\" class=\"wp-image-1940\" srcset=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-5.png 734w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-5-300x188.png 300w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-5-400x250.png 400w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><figcaption>Bing Ads copies and its CTR after applying $50 USD. Price is in MXN which $20 MXN is $1 USD.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"355\" src=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-1024x355.png\" alt=\"\" class=\"wp-image-1941\" srcset=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-1024x355.png 1024w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-300x104.png 300w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-768x267.png 768w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-800x278.png 800w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6-400x139.png 400w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-6.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>With Google Adwords I added the Conversion tracker for Opt-in.<\/figcaption><\/figure>\n\n\n\n<p>So far I need to create more A\/B testings but I wanted to use 3 different ones to make comparisons with CTR and check myself the messages that gather more attention.<\/p>\n\n\n\n<p><strong>What Ive learned about the clicks and campaigns so far:<\/strong><\/p>\n\n\n\n<p>We are looking forward to adding more value eventually so I can focus on campaigns and recording courses\/guides for any simple thing I will struggle with.<br><br>I just spent $100 USD on Bing and Google Ads in 1 week and I just got 22 opt-in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8.png\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"515\" src=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-1024x515.png\" alt=\"\" class=\"wp-image-1943\" srcset=\"https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-1024x515.png 1024w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-300x151.png 300w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-768x386.png 768w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-800x402.png 800w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8-400x201.png 400w, https:\/\/growthrive.net\/network\/wp-content\/uploads\/2021\/01\/image-8.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>22 opt-ins so far since December 29 2020.<\/figcaption><\/figure>\n\n\n\n<ul><li>I have to create more landing pages and do A\/B testing to improve CTR.<\/li><li>I learned trigger keywords in psychology so I use them on the Ads.<\/li><li>Bing lets you use selective MAYUS. Google don&#8217;t.<\/li><li>Not all keywords have the same intention.<\/li><li>Not all countries have the same behavior. People from developed countries tend to scroll and read more. I analyzed this with Yandex Metrica Session Replay. <\/li><li>I need to hire someone that does know more about copywriting that sells.<\/li><\/ul>\n\n\n\n<p>I will update all of this journey on videos and posts on blogs and private FB groups.<\/p>\n\n\n\n<p><strong>What I will be doing for the Next Chapter:<\/strong><\/p>\n\n\n\n<p>1.- Adding 2-3 more landing pages to test different copywriting ways of selling and different styles of opt-in.<br>2.- Creating banners for different traffic and maybe saving them as SVG on a web editor so you can modify my templates. I will have to check that for <strong>Magic Content<\/strong>.<br>3.- Creating Retargeting campaigns with coupons and some other strategies that I might test.<br>4.- Warm-up People that opt-in and don&#8217;t buy with different guides like this. Showing the value of a product and a sneak peek of different methods they can do to apply.<br>5.- Adding a couple of more features and the same templates I am using into the HTML Builder some or affiliates can quickly modify and test other copywriting ideas. That way you will be able to use the same template for other products. I will try to add more templates eventually.<\/p>\n\n\n\n<p>I might be updating this same post to keep proper track of the journey if I missed something. Make sure to leave questions in order to improve the guide. I might add links to tutorials that land each of the steps I listed. Let me know.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There have been years since I wanted to do this, but I didn&#8217;t have a really solid product. I was &#8230; <a class=\"more-link-2\" href=\"https:\/\/growthrive.net\/network\/ppc-journey-1-how-i-started\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":1947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"categories":[201,200],"tags":[186,202],"_links":{"self":[{"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/posts\/1936"}],"collection":[{"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":5,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/posts\/1936\/revisions\/1949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/media\/1947"}],"wp:attachment":[{"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/growthrive.net\/network\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}